- Common Name: American Beautyberry
- Botanical Name: Callicarpa americana
- Family Name: Mint family
- Type: perennial
- Zone Hardiness: 6–10
- Height: 4–6ft
- Width: 4–6ft
- Blooms: Small, pink to lavender flowers
- Bloom Time: May – July
- Sun: Full sun to partial shade
- Leaves: Opposite, ovate leaves with toothed margins; medium to bright green
- Maintenance: Medium, suitable for the casual gardener. Needs occasional pruning to keep it under control, and it requires weekly watering until it’s established.
- Tolerates: Heat, humidity, drought, and a variety of soil types
- Attracts: Birds (with the berries), bees, butterflies, and other pollinators
- Texas Superstar: no
- Texas Native: Yes
- Invasive: No