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  • Common Name: American Beautyberry
  • Botanical Name: Callicarpa americana
  • Family Name: Mint family
  • Type: perennial
  • Zone Hardiness: 6–10
  • Height: 4–6ft
  • Width: 4–6ft
  • Blooms: Small, pink to lavender flowers
  • Bloom Time: May – July
  • Sun: Full sun to partial shade
  • Leaves: Opposite, ovate leaves with toothed margins; medium to bright green
  • Maintenance: Medium, suitable for the casual gardener. Needs occasional pruning to keep it under control, and it requires weekly watering until it’s established.
  • Tolerates: Heat, humidity, drought, and a variety of soil types
  • Attracts: Birds (with the berries), bees, butterflies, and other pollinators
  • Texas Superstar: no
  • Texas Native: Yes
  • Invasive: No